The 6 main reasons why you need to create and test from 10 to 100 (and even more) advertisements each month in order to maximise the opportunities of Meta advertising:
- Each new additional advertisement contributes to the overall sales number.
- The best one could be the 16th or even the 42nd. The more you create and test, the greater the chance of finding the „next big thing”.
- You will inevitably discover more diverse selling ideas. Brands often prefer creatives to deviate slightly from their style, believing that only the most beautiful and „100% matching” advertisements sell. Long-term practice shows that selling ads are often quite simple yet bold. Your customer base is likely broad, with various aesthetic perceptions and content consumption habits, so don’t hesitate to experiment with various content. Create ads for all customers, not just for yourself and your close circle.
- Different audiences require different visuals. A visual that appeals to a 20-year-old man may not necessarily interest a 50-year-old woman, even if your product is suitable for both.
- Even the best ads become tiresome after a few weeks (in exceptional cases, months); their cost per click significantly increases, and profitability drops. At the same time, without testing new ads, you won’t have anything to replace outdated ones.
- Buying ads in larger quantities will cost you less. The unit price for purchasing 10 designs will be lower than ordering just 2. The same goes for photoshoots or filming. Of course, advertising creation and management must pay off. Every business has a limit where additional advertising simply does not generate more profit because all potential buyers for the near future have already been reached.
How to find that limit?
- How to effectively reach all potential buyers?
- How to test to find the most successful advertisements?
- How to manage all this?
Finding and answering these questions is our daily routine at the Ad IGSME agency. Here, we create and test over 350 advertisements every month and generate over $350,000 in additional revenue for our clients. We are ready to significantly increase this number.
Maybe you will be the next success story to join our list?